This presentation will discuss how consumer neuroscience takes shape at Nielsen globally including the research techniques involved (e.g., EEG, Facial...
Insights one step beyond
The conference is celebrating what’s next and now for media, consumer and market research. Meet experts who live to think and explore approaches to get a deeper understanding about implicit consumer processes.
Beyond theoretical experience
Practical experience is better than just listening – which is why we present the beyond masterclasses: A series of workshops filled with hands on sessions and case studies will give you a better idea how to integrate the new technology in your research business.
The conference city, Hamburg, is known as the gateway to the world and as hub for the media and advertising industry. Spiegel, ZEIT, new media companies like Google or Twitter and many Start Ups are located in vibrant Hamburg.
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In this interactive session, participants will discover through the success stories of Jaguar, Harley Davidson or Sephora, how the latest...
Neuromarketing provides companies with valuable insights into their customers’ unconscious behavior and decision-making. However, Neuromarketing is only one instance where...
eye square – Visual Measurement is the first pre-test solution that tracks the users‘ visual perception through eye tracking in...
Eye tracking experiments can be analyzed by statistical methods and/or with visualization techniques. The first part of this presentation gives...
The topic addresses the changes in consumer behavior and marketing landscape induced by emerging technologies (IoT, virtual reality, AI, to...