Insights one step beyond

Insights one step beyond

This is, where “Beyond Consumer Research” begins

The conference brings together some of the world leaders in innovative media and consumer research and experts in digital media measurement to share valuable insights into how modern technologies can help to face the challenges of the digital era. Talks will show examples of
– how neuroscience can detect strengths and weaknesses within the digital consumer experience,
– how hormones can be used to identify profitable markets,
– how human breath can be utilized to investigate the emotional experience in movies, and
– how emotions can be measured in natural user settings through everyday devices

and many more…

The conference provides you with a glimpse of what lies beyond traditional consumer research and helps understanding what keeps today’s media user engaged.

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