The topic addresses the changes in consumer behavior and marketing landscape induced by emerging technologies (IoT, virtual reality, AI, to name just a few). We will explore the impact that these technologies have on changing customers’ needs and behaviors. Then we will look at how these changes will shape marketing and communication and will assess...
Eye tracking experiments can be analyzed by statistical methods and/or with visualization techniques. The first part of this presentation gives an overview of visualization techniques for eye tracking data and describes their functionality. The second part shows how visualizations can be combined with pattern recognition algorithms for an efficient analysis of large eye tracking data