14.00 – 14.50

Detecting profitable markets

In this interactive session, participants will discover through the success stories of Jaguar, Harley Davidson or Sephora, how the latest findings in sensory perception and behavioral neuroendocrinology can help identify profitable markets:
– Understanding deep physiological needs
– Targeting customers with the Hormonal Quotient®
– Adapting to local markets
– Reaching shoppers at the right moment with Wait Marketing

Diana Derval

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