The topic addresses the changes in consumer behavior and marketing landscape induced by emerging technologies (IoT, virtual reality, AI, to name just a few). We will explore the impact that these technologies have on changing customers’ needs and behaviors. Then we will look at how these changes will shape marketing and communication and will assess the role of neuromarketing in the new paradigm.
• Understand the role that emergent technologies play in shaping consumer behavior
• Explore the role of neuromarketing in the new shopper reality