Neuromarketing provides companies with valuable insights into their customers’ unconscious behavior and decision-making. However, Neuromarketing is only one instance where neuroscience can be applied. With the increasing scalability and commercial availability of neuroscientific technology, new areas of application emerge. There are various types of stakeholders and materials beyond Neuromarketing that have not yet been explored. The talk will examine these applications and highlight the relevance to companies in general and professional service firms in particular.
Beyond Neuromarketing – How neuroscience expands into new areas of business
Nadine Möller & Gregor Elbel