11.20 – 12.10

Applying neuroscience to create great advertising

This presentation will discuss how consumer neuroscience takes shape at Nielsen globally including the research techniques involved (e.g., EEG, Facial Coding, Biometrics, and Eye Tracking), test-retest reliability, and validation to sales.  There will also be a case study to demonstrate how these methods are applied in practice.

Bradley Vines

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