15.00 – 16.00

Online attention and emotion measurement in live digital media contexts. Webcam eye-tracking and expression tracking on live websites for scalable global research.

eye square – Visual Measurement is the first pre-test solution that tracks the users‘ visual perception through eye tracking in at home natural media usage.

The system allows panel users to browse and use media just as they normally would, while it’s controlling ad campaigns in the planned media context. The software measures the respondents‘ visual engagement with ads and content through eye tracking and emotion recognition and produces easy to use performance reports

PHILIPP REITER