What lies beyond traditional consumer research?
Commercial success of any company crucially depends upon the customer’s decision – which in turn crucially depends upon the neuro-electric and neuro-chemical processes within the customers brain, influenced throughout the customer decision journey.
Neurospective is a German startup which specializes in analyzing the neuro-cognitive processes underlying the customer decision journey, both online and offline.
Founded in 2015, Neurospective successfully managed over a dozen projects with clients in five countries on two continents. Using an innovative approach to applied neuroscience, the entire customer decision journey is recorded from a neuro-spective, and then analyzed for positively perceived touchpoints and optimization potentials – both in laboratory settings, and for the first time also in the real world, directly at the point of sale.