Benny B. Briesemeister, awarded as NMSBA NeuroTalent of the Year 2015, has devoted his career to getting a deeper understanding of the physiological processes that underlie decision making – especially shopping decisions, and especially those at the point of sale. He conducted numerous studies, both in physical and digital stores, answering both, academic and applied research questions. As founder and CEO of Neurospective, a neuroscience grounded marketing research and consulting agency, he worked for companies all over Europe and beyond.

Benny initiated the first bimonthly neuromarketing networking event in Berlin, Germany. He founded the most successful German neuromarketing blog,, and he recently published a book dealing with the application of neuroscience methods and insights to practical marketing problems.