Dr. Garcia-Garcia is currently SVP, Research and Innovation: Global and Ad Effectiveness at the Advertising Research Foundation. In this role he works on cross platform measurement order, priming, „digital natives“ and other applications of neuroscience to these issues including follow up research. Manuel is also an Adjunct Professor at New York University Stern School of Business where he develops and delivers a course in Consumer Neuroscience. Previously, as a Neuroscience Director at Nielsen, he worked with an integrated research team to ensure the scientific integrity of the company’s project pipeline and leveraging expertise in consumer neuroscience and best-practice research methodologies to drive the delivery of valuable, informed insights. Dr. Manuel Garcia-Garcia received his Ph.D. in Neuroscience from the University of Barcelona in 2009. His graduate work was conducted in collaboration with the Bulgarian Academy of Sciences (Bulgaria, EU) and the National University of Singapore (Singapore). From 2005 to 2010, he focused his cognitive neuroscience research on realizing the role of dopamine-related genes in the control of attention, furthering the understanding of the neurophysiological markers for attention disorder. At the conclusion of his studies, Dr. Garcia-Garcia received the prestigious Extraordinary Doctorate Award, from the University of Barcelona, in recognition of his premier scientific achievements during his training period. From 2011-12, at the Institute of Pediatric Neuroscience at New York University Langone Medical Center, he spearheaded the development of a critical analysis based on resting-state fMRI data which allows scientists to establish a measure of stability of the functional organization of brain structures at an individual level.